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Event Details
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Billions of dollars are spent on sports marketing every year, but the opportunity for your business goes well beyond entertaining customers and prospects. More and more, business marketers are leveraging the wide variety of sponsorships available through sports marketing to generate awareness and understanding for their brand in order to create valuable engagements with buyers.
Join us for this special end of year event at the Scottsdale International Auto Museum to get an inside view of how marketers are extracting ROI from their sports marketing investments. Our speaker, John Bauersfeld from Roush Fenway Racing, will talk about why a company should consider sports marketing, discuss different types of sponsorships, explain what you need to know about marketing rights and review how your brand can benefit from exposure and activation of an effective sports marketing initiative.
Featured Speakers:
John Bauersfeld, Vice President Business Development, Roush Fenway Racing
John Bauersfeld serves as vice president of business development for five-time NASCAR championship team, Roush Fenway Racing. Bauersfeld directs Roush Fenway Racing’s sales and business development initiatives and is involved in the day to day management of Roush Fenway’s sponsorship base which includes Ford Motor Company, UPS, The 3M Company, Diageo plc (Crown Royal brand), Aflac, Kellogg’s, SUBWAY Restaurants, among many others.
Bauersfeld’s entry into sports marketing began at Roush Fenway Racing in the spring of 2010. His 20-years of experience in consumer product sales and marketing has been instrumental in helping to develop ground breaking marketing programs for Roush Fenway. He implemented a first of its kind agreement with IEG, the leader in sponsorship measurement, to provide ROI measurement for Roush Fenway partners. Bauersfeld has also enhanced the lead generation, value demonstration and partner renewal programs at Roush Fenway.
Prior to joining Roush Fenway Racing in the spring of 2010, John held marketing and sales leadership positions within consumer
product and retail marketing companies such as Wheels Discount Auto, Actron Manufacturing and SPX Corporation.
BMA Members: $20
Non-Members: $40
Be sure to register today!
Sign up for a BMA Membership and one lucky winner will select a “marketing madness” prize.
Sign up for a one year membership and be entitled to enter a drawing
» Learn More
Another BMA Phoenix membership benefit – discount rates to this great event.
For more information on this event and other upcoming meetings, visit the BMA Phoenix website at www.bmaphoenix.org. You can also follow the action on Facebook, Twitter, and LinkedIn.
Cancellation Policy: Cancellations made before 5 p.m. the Friday before an event will be refunded at the full price. No refunds will be made after this time.
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Event Details
Inside Sports Marketing
3:00 pm-5:00 pm
November 10th, 2011
Scottsdale International Auto Museum
In The Scottsdale Pavillions
9119 E. Indian Bend Road
Scottsdale, AZ 85250
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© 2011 BMAPhoenix.com All Rights Reserved |
Home | About BMA Phoenix | Contact Us |
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When & Where
Scottsdale International Auto Museum In The Scottsdale Pavilions
9119 E. Indian Bend Road
Scottsdale,
AZ 85250
Thursday, November 10, 2011 from 3:00 PM to 5:00 PM (MT)
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Hosted By
Business Marketing Association Phoenix
The Phoenix chapter of the renowned Business Marketing Association is committed to helping senior B2B marketing professionals in the Valley to network, learn and help each other. Today’s marketing professional has more options, with less time to react than ever before. Meet other like-minded professionals who are equally motivated through BMA’s unique programs and mixers. Learn from some of the nation’s top experts on a variety of marketing topics at BMA seminars, mixers and special events.
Visit BMAPhoenix.org for more information.
